World Champion: How Jack Simpson Conquered Milan with Ni Wares
- Feb 23
- 2 min read
After years of near-misses, Melbourne’s Jack Simpson (Axil Coffee Roasters) reached the pinnacle of the coffee world in October 2025, being crowned the World Barista Champion at HostMilano.
Following a bronze in 2023 and a silver in 2024, Jack’s victory in Milan was a masterclass in resilience. His routine - themed around personal vulnerability and human connection - utilised some of the most advanced coffee tech available today, most notably his choice of glassware: Ni Wares.
The Winning Routine: Built on Ni Wares "Toto" Cups
Jack's 2025 routine wasn't just about the beans; it was about the vessel. He specifically utilised the Ni Wares Toto cups to guide the judges through his complex coffee profiles.
Why Champions Choose Ni Wares
The Toto range is famous for its Dual-Lipped Technology, a feature Jack used strategically to manipulate the sensory experience:
Palate Precision: Jack used the Thin Lip of the Toto cup for his espresso course to heighten the sparkling acidity of his Finca Deborah Gesha.
Tactile Enhancement: For his milk-based course, he utilised the Thick Lip, which broadens the flow across the tongue to emphasise the syrupy, rich mouthfeel of his Colombian Pacamara blend.
Thermal Consistency: Ni Wares’ specialised ceramic ensures that the coffee temperature remains stable, a critical factor when judges are scoring "tactile" and "flavour" over several minutes.
The Final Centimetre of Excellence
Jack Simpson’s win proves that when you are competing at the highest level, every detail matters. By choosing a specially designed vessel like Ni Wares, Jack showed the world that the cup is just as influential as the roast profile.
You don’t have to be a World Champion to appreciate the difference, but as Jack proved in Milan, it certainly helps to drink like one.
View the Ni Wares range here: https://www.coffeetools.au/ni-wares
